A public relations manager works to promote a company’s image and reputation. Duties include designing advertising campaigns, developing promotional materials, answering media inquiries, and working with the public. The top skills for this position are marketing, customer service, sales, creativity, and copywriting. A bachelor’s degree is required for this position as well as a background in business management or graphic design.
The Best Public Relations Resume Samples
These are some examples of accomplishments we have handpicked from real Public Relations resumes for your reference.
Public Relation Manager
- Monitor publicity and conduct research to find out the concerns and expectations of an organization’s stakeholders.
- Responsible for monitoring and updating Company business units’ licenses, permits, payments, etc., by ensuring their compliance with the systems, structures, and standards set by the company and various government agencies.
- Attends to local authorities to represent companies’ business License/ permits application and renewal like Economic Department, Trade and Chamber of Commerce.
- Represents the company in Immigration & Labor Department for processing and obtaining related documents as per rules and regulations; labor approval, entry permit, employment visa, labor card, labor contract, residence visa.
- Managed, coordinated, and directed public relations campaigns for a business or organization.
Public Relation Manager
- Write press releases, and pitches to secure TV/Radio, print, online interviews, etc.
- Book shows, events, appearances, and promote gigs to increase attendance.
- Manage website and social media outlets to increase show attendance and fan base.
- Created a strategy to launch the business, and developed a team to promote the business.
- Overcame obstacles to ensure effective marketing and promotion of the service or product.
Public Relation Manager
- Researched, developed, and pitched stories that reflected the unique sensibilities of the NYC Indie Film Festival network.
- Wrote press materials and made presentations to media representatives.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning, and media messages.
- Appraised current conditions; established goals and objectives, conducted in-depth research, analyzing market potential and consumer response.
- Interacted with numerous people of diverse backgrounds to promote goodwill and increase sales; managed staff performance; provided support for staff training.
Public Relation Manager
- Conceptualized and implemented an annual fundraising event that netted over $10,000.
- Researched grant and alternative funding opportunities including grants management.
- Substantially increased public awareness through ongoing media and community outreach.
- Created all marketing materials including website, e-newsletters, annual reports, and brochures.
- Managed the development of all press releases and announcements for the district office; created media awareness that facilitated growth in settlements, insurance sales, education services, and commercial trade.
Public Relation Manager
- Developed and managed multiple successful PR initiatives across three divisions and 15 product lines to raise brand awareness end to end with limited budget and resources.
- Implemented a social media strategy that saw a 2000% increase in followers and “likes”.
- Planned and coordinated two major product launches with two influential partners at the largest technology tradeshow resulting in three “Best of CES” awards from the press and numerous articles and product reviews.
- Authored an award-winning yearbook that increased student interest, and participation; won a statewide journalism competition.
- Editorially collaborated with a local newspaper reporter to produce a weekly column entitled “Focus on Safety” that highlighted stories related to police work.
Public Relation Manager
- Designed and implemented a web-based, lead-generation campaign resulting in a 300% increase in the sales pipeline.
- Introduced use of social media for proprietary and custom divisions.
- Developed and implemented tools to measure the ROI of marketing and public relation programs.
- Imparted professional expertise to collegiate students via a workshop coordinated by the American Society for Industrial Security on “Securing the Computer Room.
- Designed and developed public relations campaigns in the city of Arlington, VA.
Public Relation Manager
- Developed and implemented seasonal and project-based editorial press strategies.
- Developed and maintained strong relationships with regional, national and international.
- Assisted in the production of runway shows, and special events and conducted press previews.
- Protected the reputation and integrity of the company by analyzing and solving ethical dilemmas.
- Maintained a high level of emotional and physical health through a diet and exercise program.
Public Relation Manager
- Managed and developed international publicity plans for all interactive franchises.
- Identified and managed international PR agencies and distribution partners.
- Staffed, coordinated, and executed internal and external events in key territories including talent media days, major industry events, internally planning meetings, and junkets.
- Developed and maintained relationships throughout the organization with key stakeholders including executives and key creative leads.
- Increased overall sales by 150% in five months through advertising and sponsorship programs.
Public Relation Manager
- Drafted, reviewed, and edited news releases, web content, handbooks, pitches, and other related material in support of the company’s public relations initiatives.
- Managed corporate and campus-level crisis communications including corporate restructuring, regulatory investigations and negotiations, legal and HR matters, disaster preparation, and security issues.
- Directed and managed execution of regional PR programs in five major media markets; managed external resources, including media and public relations relationships within markets served.
- Earned Top Sales Person Award based on sales volume, a total number of hours worked, top 5% in total sales, top 3% in profit margin, and a number of sales above target.
- Produced and presented news coverage for more than 30 local, regional, and national media outlets.
Public Relation Manager
- Maintained and managed complex schedules and operational logistics for multiple businesses.
- Managed and grew vendor relationships to maximize opportunities for cross-promotion.
- Developed and maintained relationships with strategic nonprofits to find synergies between our respective missions.
- Created creative PR campaigns and integrated media outreach programs that continued to increase their awareness.
- Increased interview requests by over 100% while developing personal relationships with major television networks.
Public Relation Manager
- Implemented an external public relations campaign that resulted in positive relations between company production facilities and neighbors.
- Established a proactive approach to discussing upcoming projects, creating a higher public awareness of pending traffic delays.
- Launched an internal communications plan across multiple platforms that increased employee awareness and morale.
- Formed professional relationships with several members of Congress, mayors, and other officials to promote their agendas through media coverage.
- Identified an emerging news story trend in the personal involvement of local political activists that transformed into a major national analysis.
Public Relation Manager
- Directed and coordinated relationships with 2 int’l and 2 domestic PR agencies for all major product launches.
- Developed strategies for international and domestic press outreach and research for 8 separate product lines.
- Managed product promotions using product placement, lifestyle marketing, and brand integration strategies.
- Organized trade show details and customized product launches for promotional events involving executives from leading industry publications.
- Directed the marketing, public relations, and advertising strategies for public service announcements and campaign productions which aired on over 150 stations nationwide.
Wrap Up
Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally.
Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.
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