A social media specialist is responsible for promoting products and services through various forms of social media. Duties include creating marketing strategies, designing advertisements, operating social media accounts, engaging with followers, using analytics to track progress, and troubleshooting social media problems. The top skills for this position are customer service, sales, marketing, design proficiency in adobe software, and web design. A bachelor’s degree is required for this position along with a background in marketing or social media management.
The Best Social Media Specialist Resume Samples
These are some examples of accomplishments we have handpicked from real Social Media Specialist resumes for your reference.
Social Media Specialist
- Managing Darista Dips’ social media profiles and scheduling weekly posts.
- Styling and photographing “product hero” shots for online content.
- Creating a consistent, fun, & quirky online presence through company branding.
- Increased search engine optimization of company website by 35%; increased organic traffic from search results.
- Launched a new brand identity for a Fortune 500 company by creating an interactive Facebook page; received 100,000 new “likes” in the first year.
Social Media Specialist
- Developed, documented, and implemented social media strategies to boost brand awareness, lead generation, and engagement resulting in a 15% increase in social media traffic.
- Generated reports and analyzed the success of advertisements, content, and marketing strategy on social channels including Facebook, Twitter, and Instagram.
- Negotiated complex vending machine contracts between international manufacturers and high-profile clients.
- Develop relationships with factory managers and supervisors throughout the greater Los Angeles area.
- Provide customer service handling inquiries, complaints, and billing questions for upper-level management.
Social Media Specialist
- Create the best strategies for agendas and voices for each client.
- Work closely with Digital Manager to ensure all postings are hyper-local and relevant to the client’s audiences.
- Build followings on each account (Facebook, Twitter, Instagram, and Google Plus).
- Assessed and discovered the causes of client dissatisfaction based on Social Media listening; improved customer satisfaction by 45%.
- Advised leadership of marketing strategies to effectively engage customers through communication channels, blogs, and forums; increased web traffic to new heights.
Social Media Specialist
- Accurately respond to customer inquiries, complaints, and testimonials through the tools SpreadFast and Brandify.
- Utilize resources to respond to customers using tools IX1 and SalesForce.
- Build and execute social media strategies through audience research. Manage various social media platforms such as; Facebook, Instagram, and Twitter.
- Wrote and published a highly successful book series resulting in national acclaim, with over 8 million books sold worldwide.
- Managed Twitter, Facebook, and Linkedin account for thousands of subscribers.
Social Media Specialist
- Assisted in the development of the ASI Marketing Department by tracking the growth of group developed concepts and plans.
- Developed and executed cross-platform promotion campaigns to increase student interaction on social media.
- Assisted in the design, creation, and distribution of promotional materials.
- Improved department visibility by strategically collaborating with other departments and organizations.
- Creative use of social media tools increased online traffic by over 450%.
Social Media Specialist
- Performed and delegated Social Management duties for all assigned clients (Social Media, Social Advertising, and Online Reputation Management).
- Identify social media trends, trending topics, and relevant opportunities for visibility.
- Analyze and measure results for clients across all social media platforms.
- Results showed sales through Facebook Advertising, which was tracked through Facebook Offline Events.
- Increased 200% increase in web hits per month by implementing a state-of-the-art analytics generating program.
Social Media Specialist
- Spearheaded the launch of an innovative marketing campaign with the slogan “A New Way to Think!” that achieved a triple-digit percent increase in sales compared to the previous year.
- Provided 1st class customer service to clients via telephone as well as email support to thousands of subscribers on social media sites and helped earned $15,000+ in monthly earnings for the company through my marketing strategies.
- Expanded the company’s social media presence by consistently updating three lists on Facebook, Twitter, and Myspace; encouraging fans to contact me in order to share ideas and feedback.
- Hired and managed five interns to provide social media services; produced a cohesive unit of support for clients.
- Recognized as the most entertaining member of the team; tweeted news updates and photos which were shared extensively on Facebook, Twitter, Myspace, Google+, Linkedin, and Reddit.
Social Media Specialist
- InfoStar is a medical marketing company that provides practices: web, advertising, and social media management services.
- Optimize 30+ accounts in regards to social media efforts, including graphically designing compelling marketing material, producing/publishing frequent client social media postings, and vigilant monitoring of reputation management across online review forums.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Energized as webmaster for several corporate-sponsored websites; distributed press releases via email while promoting online contests.
- Authored and produced mass media content for Mass Communication programs including electronic media (online, print, and broadcast), public relations, marketing, event planning, and public dialogue.
Social Media Specialist
- Engaging with the community, creating attention-grabbing strategies, increasing community awareness, and commenting on other pages.
- Build and execute our Facebook media strategies through competitive research, messaging, and audience identification.
- Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company Facebook pages to increase the visibility of the company’s social content.
- Produced mass media content including documentaries and photojournalism for The Website of the Year @2006.
Social Media Specialist
- Partnered with millennial influencers and leveraged their 250K+ social media following to distribute organic content around all Verizon lines of business, including plans, devices, and accessories.
- Designed and produced images and video assets for social media channels including YouTube, Instagram, Facebook, and Snapchat to optimize brand awareness, engagement, and reach.
- Developed an on-brand voice using social listening tools such as Simply Measured.
- Pioneered social media efforts at the agency training, mentoring, and guiding junior team members.
- Created and produced online content that was featured on CNNiNews.com, Fox News Channel, and UWM Listings at UW-Milwaukee Uloop.com (newsfeed).
Social Media Specialist
- Consolidated relevant Twitter account following from 350+ to 141 to maximize useful content in social media feed.
- Organized a list of 322 relevant accounts to actively monitor on social channels.
- Increased Twitter following by 15 accounts in the first month of creating social media content.
- Developed interactive websites that are utilized by over 1 million users a month.
- Developed, tested, and evaluated a comprehensive media management software for small-to-medium size clients.
Social Media Specialist
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Analyzed news stories from various media sources and wrote feature articles to promote small businesses.
How to Become a Successful Social Media Specialist?
- There are no educational requirements for this job officially, but due to how varied the position can be depending on the level you’re being hired to, there are a number of educational levels you can seek out to be better prepared, such as a degree in advertising or business by a bachelor’s or an associate’s.
- Smaller companies typically want you to be able to manage their accounts on your own, and generally, you will be responsible for posting updates and announcing events through their various profiles as well as drafting up new posts to try and draw in more followers for online advertising purposes.
- A large company will likely have you work on a team, as their many followers and huge online presence require a great deal of management to handle and potential mistakes can be quite costly. Being on a team allows everything to be reviewed for mistakes or other issues that would otherwise create problems.
- Provided content for SEO, Social Media, Blogging, Press Release writing, and various other forms of online publications.
- Conducted webinars and presentations focusing on web development in conjunction with Adobe Dreamweaver MX.
Companies of all sizes want their online account to be informative as well as engaging and fun, so being creative is a great tool to help you achieve that goal. Being funny is also a boost, as customers typically want to be entertained online and will always come back for content that they enjoy.
Wrap Up
Companies always want to have a connection to their customers whether they’re a major corporation or a small family establishment, and social media offers a great platform to do just that as well as advertise themselves for free. A social media specialist is the person hired to manage this online presence to make the company keep a solid image online.
Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.
Contents