Email Marketing Manager Resume Sample

An Email Marketing Manager controls the operations and functions of a company’s email marketing campaign and customer database. Their responsibilities include producing email marketing campaigns, analyzing data, performing A/B test, segmenting the database, utilizing remarking planning, and collaborating with departments.

For many, writing a resume can be daunting. If you are working on your own, it is easy to become overwhelmed with the amount of information you need to include and how best to present yourself.

The sample resumes below provide great examples of how to write an effective resume.

The Best Email Marketing Manager Resume Samples

These are some examples of accomplishments we have handpicked from real Email Marketing Manager resumes for your reference.

Email Marketing Manager Resume Sample 1

Created and integrated email marketing campaigns for the Community & Economic Development Department; utilized database to identify areas of need, analyzed budget to determine the price range, determining target audience, designed list of email addresses and newsletter templates, a developed website that incorporated email marketing features, tracked performance and made changes based on review.
Planned and implemented events in an effort to increase awareness among citizens regarding government services; prepared proposals/attachments containing budget information and marketing materials; researched available media outlets to determine the cost of interviews/publicity.
Managed a staff of 4 departmental professionals; managed the project from start to finish; maintained deadlines in a timely manner so that events could take place as scheduled.
Devised a plan for an open house to increase awareness and attract new customers using social media and a website; created brochures to be distributed at the event as well as advertisements in local news outlets.
Managed a team of 3 people in creating a corporate logo and advertising design for the company; updated company website to include marketing materials and defined departmental responsibilities.

Email Marketing Manager Resume Sample 2

Planned, designed, and launched a series of email campaign initiatives to increase revenue; managed a team of 3 associates who each had their own area of responsibilities.
Launched and designed the “I Love Horse Racing” email marketing campaign; received the highest quality award out of all campaigns emails.
Maintained high levels of customer service, meeting and exceeding client expectations.
Key employee who made significant contributions to the company’s growth.
Received outstanding performance award and was named “Marketing Manager of the Year” for the region; effectively led projects such as creating a database of thousands of leads from our email marketing program.

Email Marketing Manager Resume Sample 3

Managed the development of email marketing campaigns by allocating time, effort and resources to develop, create and produce the necessary content (copy and graphics) to successfully meet the objectives of the campaign.
Streamlined the creation of email marketing campaigns by creating a team-oriented environment that allowed for cross-departmental collaboration on projects.
Increased click-through rates by managing the development of a white paper explaining the significance of key areas related to website design.
Reduced bounce rates by developing an incentive program for my sales team that included incentives for creating “smart” lists.
Achieved a 22% lift in revenue by developing case studies, webinars, and courses for clients (new business), with the goal of increasing awareness of our services among my target market.

Email Marketing Manager Resume Sample 4

Managed projects, including budgets, timelines, and resources for staff in a fast-paced environment.
Developed effective strategies that resulted in the highest return on investment.
Recognized as a top contributor by Marketing VP.
Ensured superior customer service with timely responses to customer requests, while meeting budget objectives consistently.
Achieved the highest level of customer satisfaction and won acclaim as a vacation incentive winner.

Email Marketing Manager Resume Sample 5

Pitched new clients and monitored industry trends in email advertising.
Enhanced client profiles for targeted campaign development; functioned as the senior account executive for an agency with an extensive portfolio of clients.
Participated in meetings to approve account lines within campaigns and provided feedback to Development & Analytics.
Directed report development and improvements, while compiling key metrics during reporting sessions with senior leadership.
Handled client service issues incident to a merger between the agency and its parent company; assisted in the transition of incoming clients by helping set up offline campaigns, composing outreach emails, and managing file transfers.

Email Marketing Manager Resume Sample 6

Achieved award for exceeding email marketing goals; recognized by the Regional VP for outstanding performance.
Created email campaigns that increased the company’s direct mail revenue; recognized by the CTO.
Recognized as one of the best in my field in regards to email design and message collation; received an award from VP Marketing and Communications.
Initiated a campaign that enabled me to play a key role in acquiring over $1,000,000 in sponsorships from local businesses; recognized by CEO for outstanding performance.
Recognized as an experienced industry professional with advanced technical skills, solid judgment, and writing ability.

Email Marketing Manager Resume Sample 7

Received a top-ranking for creative for a recent ad campaign that increased sales by 20%.
Worked with an outside vendor/agency to understand customer needs and create a successful customer experience plan.
Successfully incorporated social media into the advertising plan and effectively managed the campaign by increasing conversions.
Effectively managed the budget and executed on-time advertising fulfillment according to an established schedule.
Produced useful and high-quality mockups.

Email Marketing Manager Resume Sample 8

Divided email campaigns into two main objectives, with analytics data revealing a 50% lead-generation rate and an 80+% opt-in response rate.
Achieved favorable email campaign results through analysis of campaign logos and photos; standardized company branding.
Increased product sales by single/double-clicking personalized emails targeting customers who are most likely to desire the products advertised (60% open rate; 100% click-through rate)
Redirected the entire audience’s email clicking behavior by translating the sponsored links into keywords that would effectively attract the desired audience (keywords used included “children’s books,” “teen fiction”, etc. in their emails).
Increased the number of conversions by linking prospects through email to new customers using a “one-click” link.

Email Marketing Manager Resume Sample 9

Directed, organized, and managed daily, weekly, and monthly email campaigns in conjunction with all staff.
Managed media campaigns for local and national companies.
Advertised in various business publications based on clients’ needs and requirements.
Created mass emails, weekly newsletters, and press releases.
Worked to assist customers in meeting their goals and entertaining their desires.

Email Marketing Manager Resume Sample 10

Developed, administered, and edited website content/copy for over 100 clients.
Achieved award for making a direct-response web ad that generated 500 responses in 1 month.
Achieved award for working within client’s budget to generate over $4 million in new business.
Achieved award for producing email campaigns that inspired sales, generated leads, and retain more than 20% of subscribers.
Made real estate prediction software available at no cost to the public through creative writing contests which garnered over $55,000 in donations to charity.

Email Marketing Manager Resume Sample 11

Managed a campaign highlighting the benefits of a dental plan to current and potential clients.
Designed an email to increase traffic at farmers’ markets.
Increased web traffic by identifying and communicating with regional businesses that had not yet purchased ads online.
Credited with building an email marketing campaign reaching 33% of company profit goals.
Launched a website that led to a nearly 100% increase in average sales per client; subsequently, received high praise from regional managers, including the Director at large.

Email Marketing Manager Resume Sample 12

Managed email marketing campaigns to increase click-thru rates by 20%; met quarterly revenue goals.
Secured three email newsletter contracts for an organization in one year; recognized at the annual budget meeting for exceeding budget goals by 20%.
Designed, launched, and implemented new email promotion/marketing programs with a goal of reaching 50 customers; exceeded the goal by 30%.
Managed a new social media marketing campaign to create a Twitter fan base of 12,000 fans; increased brand awareness.
Promoted the organization’s Facebook page and increased page “likes” by 400% in the first six months.

Email Marketing Manager Resume Sample 13

Created a system for sourcing and acquiring clients for several different marketing strategies.
Designed and implemented a company-wide email marketing campaign, which was awarded 1st place in the industry, in a technical field.
Successfully developed, implemented, and managed a comprehensive email campaign that increased traffic to the website by over 25%.
Implemented and managed an email campaign that targeted small businesses. The recipient list included more than 100 companies.
Managed a portion of the sales team and helped increase pipeline by 50%. Sales goals were met 100% of the time.

Email Marketing Manager Resume Sample 14

Wrote copy for the firm’s new website, which resulted in an over 20% increase in traffic based on company-commissioned Google Analytics reports.
Streamlined and standardized the creative process within a department; awarded “Best Team” by Regional Manager.
Received a Customer Service award for assisting two callers with outstanding efficiency regarding technical issues.
Interfaced with clients to create unique solutions, resulting in an over 20% increase in revenue based on sales reports from the VP of Sales.
Received a Customer Service award for assisting three callers with outstanding efficiency regarding technical issues.

Wrap Up

To become an Email Marketing Manager, you need a bachelor’s degree in marketing or a related field. An Email Marketing Manager must be adaptable, must have excellent communication skills, must know how to market, must be detail-oriented, must have excellent organizational skills, must have excellent time management skills, and must be creative.

Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally. To create the perfect resume, think about what skills and qualities you want your future employer to see.

Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.

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