Social Media Marketing Specialist Resume Sample

A Social Media Marketing Specialist is in charge of all social media that a company uses. Their duties include inventing new ways to use social media, developing plans, implementing plans, using social media to increase the exposure of the company, identifying the market segment the company wants to reach, growing a community of followers, and reviewing what competitors are doing.

For many, writing a resume can be daunting. If you are working on your own, it is easy to become overwhelmed with the amount of information you need to include and how best to present yourself.

The sample resumes below provide great examples of how to write an effective resume.

The Best Social Media Marketing Specialist Resume Samples

These are some examples of accomplishments we have handpicked from real Social Media Marketing Specialist resumes for your reference.

Social Media Marketing Specialist Resume Sample 1

  • Proficient in marketing via social media networks such as LinkedIn, Facebook, and Twitter.
  • Increased traffic to websites by 100% with best practices in Facebook advertising, fan page marketing, and website optimization.
  • Pioneered creative use of LinkedIn groups to promote business; generated leads with minimal ad spend.
  • Spearheaded social media marketing strategy that increased Yahoo! Japan’s traffic by 55% in one month.
  • Achieved award for providing innovative customer acquisition solutions at Bain & Company, an international management consulting firm.

Social Media Marketing Specialist Resume Sample 2

  • Develop strategies for social media marketing campaigns.
  • Provided customer service to the social media audience through live chats, online forums, and social networking sites.
  • Analyzed the needs of clientele and provided clear explanations for marketing strategies.
  • Collaborated with managers on the development of customized marketing strategies for each client; recognized by management team as a top performer after securing four new accounts.
  • Recognized as “Agency Employee of the Quarter” for consistently outstanding performance throughout all departments, while attaining agency-wide goals established at start of fiscal year.

Social Media Marketing Specialist Resume Sample 3

  • Created social networking accounts for clients, monitored and tracked online interactions, and advised them on engagement.
  • Organized the Social Media Team with an innovative idea to update company Facebook with original content based on target audience interests; increased fans by 40% in one month.
  • Achieved over 500 new page likes in under 28 days; recognized by management for exceptional teamwork and individual performance.
  • Built Company “Likes” to over 70% of target audience (550,000) through creative contests and promotions; increased Twitter following by 35%.
  • Enhanced company image on social networking sites during the 2012 election year with insightful comments on news and trends; developed a social media strategy that increased website traffic by 20%.

Social Media Marketing Specialist Resume Sample 4

  • Spearheaded marketing initiatives and strategically grew brand presence, awareness, and influence on social media channels.
  • Designed and implemented innovative digital campaigns that increased web traffic by 38% in six months.
  • Implemented a strategy to create viral content; collected over 10 million organic impressions in two weeks without paid advertisements.
  • Attracted over 1,500 followers in two-month span through targeted engagement on Facebook, Twitter, Instagram, Pinterest.
  • Used analytics to determine recurring topic trends and popular posts; increased engagement by 400%.

Social Media Marketing Specialist Resume Sample 5

  • Created and implemented digital marketing strategy, design, and development for client providing over $3 million in annual revenue.
  • Managed digital marketing for multiple social media platforms and developed new concepts to increase customer reach.
  • Increased impressions, followers and interactivity on social media presence by developing and executing campaigns.
  • Identified innovative ways to optimize time using multi-tasking abilities with teams when necessary; recognized for work ethic in exceeding all goals.
  • Demonstrated excellent verbal, written and interpersonal communication skills; won appreciation for customer service.

Social Media Marketing Specialist Resume Sample 6

  • Led social media marketing campaigns on behalf of Fortune 500 companies with the goal of increasing brand awareness and web traffic.
  • Collaborated with public relations team to generate features in local press, including regular monthly columns in two regional newspapers.
  • Prepared PowerPoint presentations for executive level stakeholders; results included new business increases of up to 25%.
  • Was responsible for developing social media policies and guidelines for a $1.5 billion company.
  • Provided expert testimony on the use of social media in marketing and business before the U.S. Senate Committee on Commerce, Science, and Transportation.

Social Media Marketing Specialist Resume Sample 7

  • Grew company fan base by developing and implementing social media marketing campaigns across all major platforms, resulting in a 25% increase in fans.
  • Grew traffic to Product Hunt website 400% through Facebook marketing.
  • Launched new product Hunt’s first successful advertising campaign on Facebook, grew their mailing list by 50%.
  • Authored “5 Tips for Launching a Successful Product Hunt Campaign” which was featured on the Hustle, Startup Grind, and other top-tier publications.
  • Won “Best Overall Social Media Strategy” from the San Francisco Awards Dinner.

Social Media Marketing Specialist Resume Sample 8

  • Directed multiple social media accounts to over 400,000 followers with an average of 22K views per post.
  • Crafted plans for social media channels to boost online engagement by 5%.
  • Pitched ideas for lead generation campaigns that resulted in a 247% increase in web traffic.
  • Plan and implement strategies to increase follower base by 35%, while maintaining current engagement rate, through content development and re-targeting efforts.
  • Identified key influencers who yielded 30% more clicks on advertisements than expected; led to +300 new subscribers within two weeks of campaign launch.

Social Media Marketing Specialist Resume Sample 9

  • Wrote, designed, and implemented social media marketing plans that achieved desired results for clients.
  • Generated and edited content for company blog that reached a wide audience and increased web traffic.
  • Collaborated with a team of artists and writers to produce content for email campaign.
  • Managed all social media accounts, tracked metrics, and identified new opportunities for the company’s presence in the field.
  • Utilized outreach strategies to increase my company’s online visibility and generate leads. Identified key influencers and engaged them in promotional efforts through blogging, networking, guest posting, etc.

Social Media Marketing Specialist Resume Sample 10

  • Managed social media accounts for a variety of clients, including an artisanal coffee company and a micro-brewery.
  • Authored engaging social content via Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and Tumblr to increase brand awareness.
  • Led the development and launch of a new client’s website in order to better reach its target demographic.
  • Designed a fully responsive WordPress site with HTML5 coding to improve conversion rates. Engineered SEO strategies that led to triple digit growth in organic traffic. Conducted local SEO campaigns which increased small business rankings significantly within 18 months time frame.
  • Wrote excellent press releases which were syndicated by national newswire services such as PR Newswire, Business Wire, and Marketwired.

Social Media Marketing Specialist Resume Sample 11

  • Implemented marketing strategies in social media with the development, implementation, and execution of a Twitter marketing campaign for an international client.
  • Increased Facebook “likes” for local business by 30% within two months; recognized by top management for successful efforts.
  • Developed innovative site promotion initiatives to increase web traffic by 400% in six months; resulting in increased online leads and conversions.
  • Generated Twitter followers for a well-known celebrity client, increasing the number of followers by 25%.
  • Wrote and submitted a successful grant proposal to the government that provided funding for the company’s social media marketing program.

Wrap Up

A bachelor’s degree in marketing, communications, or public relations is required for this job. A social media marketing specialist needs to demonstrate these skills: awareness of trends, openness to new ideas, flexibility, adaptability, strong writing skills, creativity, and assertiveness.

Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally. To create the perfect resume, think about what skills and qualities you want your future employer to see.

Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.

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