Retail Marketing Manager Resume Sample

Retail Marketing Managers provide managerial services to retail companies trying to reach their sales goals. Their duties include achieving all parts of a marketing plan, learning about a company’s sales goals, planning digital marketing tactics, learning about the customers, and presenting their ideas to the director.

For many, writing a resume can be daunting. If you are working on your own, it is easy to become overwhelmed with the amount of information you need to include and how best to present yourself.

The sample resumes below provide great examples of how to write an effective resume.

The Best Retail Marketing Manager Resume Samples

These are some examples of accomplishments we have handpicked from real Retail Marketing Manager resumes for your reference.

Retail Marketing Manager Resume Sample 1

  • Resolved customer complaints by offering replacement or refund.
  • Implemented new retail programs to increase sales and maintain high customer satisfaction ratings.
  • Awarded “Superior Performance” three consecutive years in all areas of the retail marketing department during tenure as Retail Marketing Manager.
  • Created 30 promotional concepts within a month to increase rental revenues, including implementation of in-store signage and increased display area.
  • Increased company’s online presence with monthly re-designs and updates to e-commerce website.

Retail Marketing Manager Resume Sample 2

  • Increased online traffic to the company website by designing and executing digital marketing campaigns across multiple channels, including search engine optimization (SEO), Google AdWords, display advertising, and retargeting.
  • Drove significant customer acquisition growth through targeted email marketing programs, developing segmented customer lists and crafting relevant messaging.
  • Orchestrated successful product launches through innovative marketing plans and promotional activities, including developing partnerships with key retailers, creating social media campaigns, and producing creative print and digital advertisements.
  • Demonstrated expertise in managing brand image and reputation by executing flawless PR campaigns that generated positive media coverage.
  • Led the company’s rebranding initiative, successfully redefining the company’s marketing strategy and messaging to reflect a more contemporary image.

Retail Marketing Manager Resume Sample 3

  • Developed a store profile to increase local awareness and customer traffic by 30% within three months of hiring.
  • Designed a new training program for the store, including the implementation of incentive pay-for-performance plan for management staff.
  • Identified opportunities for revenue growth through implementing merchandising programs; secured $30,000 of additional revenue.
  • Identified and executed an extensive market research campaign to produce a profitable growth strategy through the integration of technology.
  • Implemented marketing strategies to increase brand awareness and retailer support.

Retail Marketing Manager Resume Sample 4

  • Achieved consistent double-digit growth in sales year-over-year by developing and executing marketing plans that targeted key customer segments.
  • Chaired monthly team meeting with cross-functional representatives to develop promotional calendars andreview performance against objectives.
  • Spearheaded successful launch of new product lines totaling over $1M in sales within first 12 months.
  • Wrote and implemented marketing communications (e.g. website content, e-newsletters, print collateral) that generated positive customer feedback and increased brand awareness.
  • Led efforts to secure high-profile media placements in top-tier publications, generating millions of dollars in earned media exposure.

Retail Marketing Manager Resume Sample 5

  • Led and directed all aspects of retail marketing for a major retailer, successfully implementing new campaigns that increased revenue by 20%.
  • Chaired the development and execution of promotional programs that generated 500,000 customer contacts and drove $10 million in incremental sales.
  • Oversaw creation and deployment of all marketing communications, including print and online ads, email campaigns, and social media content.
  • Was responsible for the management and measurement of all digital marketing efforts, including website analytics and SEO/SEM.
  • Was awarded the company’s prestigious President’s Award for Outstanding Achievement in Marketing.

Retail Marketing Manager Resume Sample 6

  • Managed a team of three to increase sales from $10 million to $15 million in six years by developing innovative marketing campaigns.
  • Promoted from Assistant Retail Marketing Manager after creating strategically efficient plans for trade area promotions and consumers’ selling events.
  • Awarded “Promotions Person of the Year” for outstanding performance and contribution to retail store’s success.
  • Collaborated with management team to create a successful marketing campaign for the launch of a new product line, netting $20 million in revenue during first year.
  • Developed creative strategies that expanded business relationships globally; maintained effective communication with distributor partners across countries.

Retail Marketing Manager Resume Sample 7

  • Achieved top-selling product in Hometown America’s first year of launches, earning the product manager a $100,000 bonus.
  • Managed short-term and long-term marketing plans for three major brands; recognized by Senior Management as an outstanding performer.
  • Increased sales by 32% within six months; recognized by CEO for outstanding performance.
  • Developed customer communication program which increased positive feedback from clients with 100+ touch points.
  • Achieved 3rd place win in Best of Apparel Award competition with innovative line of t-shirts promoting the Chicago Cubs.

Retail Marketing Manager Resume Sample 8

  • Drafted marketing proposal for product launch, including benefits to the consumer and company, competitive analysis, pricing strategies, media strategies.
  • Promoted brand awareness through innovative program that included special events, sweepstakes, coupons, posters and flyers.
  • Created coupon mailer featuring new products; increased sales by 11%.
  • Developed customized marketing campaign for company’s most profitable products; increased sales by over 20% within two months.
  • Achieved 95% customer satisfaction through proactive identification and resolution of problems before they occur; recognized as an outstanding team member.

Retail Marketing Manager Resume Sample 9

  • Launched two new tea flavors and repositioned four additional products, resulting in a 31% sales increase for the division.
  • Sculpted the “Arctic Blast” campaign to meet monthly sales goals, delivering an 11% sales boost within three months after its launch.
  • Authored the “50 Ways to Love Tea” content series, increasing tea sales by 23% and Driving 1.5 million organic social media impressions.
  • Chaired the cross-functional product launch team for “Journey to India” campaign; drove successful product launch and achieved 100% on-time delivery goal.
  • Demonstrated success using analytic tools to achieve objectives, including the “Making Tracks” campaign that increased sales 25%.

Retail Marketing Manager Resume Sample 10

  • Developed market analysis for a new store opening in a northern suburb of San Antonio, Texas.
  • Collaborated with marketing department to develop marketing strategy and implement market research plan for introducing new product portfolio.
  • Planned and implemented the New Store Opening Plan that included budgeting, advertising, promotion, sales support, and public relations.
  • Oversaw Marketing Communications for “Holidays on Ice”, a two-week skating event featuring Holiday music celebrities.
  • Developed the concept of promoting Halloween candy sales by distributing free samples inside the store to promote our brand name.

Wrap Up

To be a Retail Marketing Manager, you must have a bachelor’s degree in marketing or a related field and a few years of marketing experience; sometimes, a graduate degree is required for higher marketing positions. Retail Marketing Managers must demonstrate leadership, collaboration, presentation, creativity, communication, research, and analytical skills.

Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally. To create the perfect resume, think about what skills and qualities you want your future employer to see.

Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.


Leave a Comment