Pr Specialists support business image by maintaining their social media presence, responding to journalists inquiries, and releasing statements to media organizations. Their duties include writing press releases, maintaining the business social media pages, speaking with media representatives on behalf of the business, meeting with business management on strategy to respond to negative media stories, and arranging interviews for journalists with company executives.
For many people, writing a resume can be daunting. If you are working on your own, it is easy to become overwhelmed with the amount of information you need to include and how best to present yourself.
The sample resumes below provide great examples of how to write an effective resume.
The Best PR Specialist Resume Samples
These are some examples of accomplishments we have handpicked from real PR Specialist resumes for your reference.
PR Specialist Resume Sample 1
- Established an international media presence utilizing traditional and new media outlets for celebrity spokespeople.
- Defined spokesperson image among target customer groups to increase sales of luxury high-end products.
- Designed, launched, and implemented comprehensive integrated marketing campaign for consumer product launch via multiple platforms resulting in a 15% increase in sales.
- Facilitated strategic plan implementation after identifying the most effective communication channels with clients to drive sales through public relations outreach.
- Developed social networking strategies for a team of 30 publicists across North America resulting managing interns’ accounts on Twitter/Facebook impacting 5,000 fans per intern over 4 months.
PR Specialist Resume Sample 2
- Led $2.5 million campaign for youth target market to “embrace their weirdness” through public relations, social media, and digital video production.
- Launched global marketing strategy for new debut of White Stingray with annual earnings increase of $300,000 in just six months .
- Increased product awareness by 50% with the launch of new website; capitalized on over 32 million dollars worth of free media coverage.
- Pioneered development of marketing strategy that lead to record number of new customers; brought total sales up to all-time high within 8 months.
- Promoted brand identity among Mandarin speaking audience with non-traditional marketing strategies including consulting with celebrities and Hong Kong singers.
PR Specialist Resume Sample 3
- As lead developer of the company’s core messaging, increased annual revenue by 25% through effective brand positioning.
- Identified best practices within top competitors to revise company program with 40% increased customer engagement in 6 months.
- Improved media relations and helped to identify new target markets while garnering $5 million worth of donated media exposure annually while implementing a national PR campaign.
- Recommended and led rebranding strategy that reduced net losses by 30%, which was recognized by C-level executives and Board of Directors as pivotal to future growth plan.
- Managed multiple PR projects including brand launch, sponsorship deals, special events, charity support, product pitches and more; boosted revenue 33%.
PR Specialist Resume Sample 4
- Developed and executed a successful social media marketing strategy for leading global business, resulting in the achievement of one million fans and followers.
- Oversaw all aspects of press office including news releases, features and targeted pitches, which resulted in over $300k of earned media during term.
- Improved brand awareness with integrated campaign that included print, web banners, advertisements, event sponsorships & giveaways at industry trade show during launch of new product line.
- Supervised development of new PR plans for major brands including capital equipment manufacturers, commercial printing services providers, transportation logistics companies.
- Expanded brand presence with strategic public outreach initiatives among various demographics to increase market share by 10% within 6 months of marketing campaign.
PR Specialist Resume Sample 5
- Organized, wrote, and published a 20-page annual report for a non-profit organization.
- Created 30+ original advertisements for local businesses in newspapers and magazines.
- Designed the layout of over 5 booklets totaling 100 pages while working on an assignment from home.
- Managed PPC advertising campaign that lead to a twentyfold increase in online sales within one month of launch.
- Established numerous partnerships with PR/media outlets by way of press releases resulting media coverage–including television appearances–reaching 1 million people across America adding value for clients while achieving company goals and objectives.
PR Specialist Resume Sample 6
- Designed and implemented marketing campaign to increase awareness of the brand, identity, and social media following; helped secure press coverage.
- Implemented social media strategy (Facebook & Twitter) to increase followers by over 40%.
- Expanded blog audience with original content by 20% through improved SEO ranking.
- Secured online interviews for CEO in US cities including two radio stations nationwide reaching an audience of over five million people weekly.
- Worked closely with TV station to pitch local story ideas that resulted in ninety-minute specials featuring client as main subject within city market.
PR Specialist Resume Sample 7
- Implemented effective PR strategies for music act which increased online search engine ranking.
- Collaborated with agency teams to create content for internal blog to generate awareness of agency services.
- Designed messaging strategy that created brand awareness and bolstered company’s reputation among niche community.
- Developed PR campaign that increased attendance for music festival by 18%.
- Initiated restructuring of media relations division which improved productivity while saving the division $30,000 annually.
PR Specialist Resume Sample 8
- Achieved local radio broadcasting advertising recognition for the largest mall in the southeast part of the United States by writing, producing, and directing two unique audio presentations.
- Made a significant contribution to company’s revenue growth by leading the development of an awareness campaign that helped transform worldwide consumer perception about one of its products.
- Created a new advertising idea that increased sales significantly at annual national conference of liquor industry executives; recognized for this accomplishment with a special award from CEO.
- Collaborated with top agency executives on key projects such as Super Bowl events and securing celebrity endorsements; collaborated with different teams such as design team, media buying service, and more.
- Managed day-to-day crisis communications in the middle of a controversial product launch.
PR Specialist Resume Sample 9
- Assessed global market trends and differentiated product profiles based on differences between competitors’ products, customer preferences, positioning strategies, pricing, distribution channels, and promotional tactics.
- Spearheaded social media effort for client’s new energy drink by creating an infographic depicting the company’s environmental impact; resulted in more than 100 million impressions with minimal cost per impression through earned media.
- Collaborated with marketing department during development of pitch book to secure $4M in funding for client.
- Aligned creative team internally while effectively managing projects designed to increase brand awareness; launched 6 monthly Facebook contests resulting in more than 6 million impressions with 651 clicks through paid media.
- Initiated diversified online marketing strategies including social media, search engine optimization, blog management, email marketing campaigns, website design and content development to increase client web traffic by 42% in one year.
PR Specialist Resume Sample 10
- Launched national campaigns on behalf of new and existing clients, achieving over 150 million views by the target audience.
- Wrote press releases for new services/products which gained media coverage across local, regional, and national markets.
- Developed innovative marketing strategies that increased advertising responses by almost 30% within three months.
- Created effective online PR campaign that resulted in over 4 million website visits and 51k opt-ins to client email lists within six weeks.
- Spearheaded international outreach initiative which garnered $45M in revenue for company through print and Internet media relations efforts around the globe.
Wrap Up
To work as a Pr Specialists you must obtain a bachelors degree in journalism or English literature, have exceptional writing and public speaking abilities, and be able to think creatively and professionally. Pr Specialists must demonstrate English language fluency, copywriting skills, excellent presentation skills, interpersonal skills, excellent phone manners, resilience, and deadline focused.
Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally. To create the perfect resume, think about what skills and qualities you want your future employer to see.
Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.
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