An internet marketing manager manages the operations of advertising businesses online. An internet marketing manager’s responsibilities include hiring marketing staff, training marketing staff, keeping websites current, social network promotion, keeping track of email subscriber database, and improving conversion rates.
For many, writing a resume can be daunting. If you are working on your own, it is easy to become overwhelmed with the amount of information you need to include and how best to present yourself.
The sample resumes below provide great examples of how to write an effective resume.
The Best Internet Marketing Manager Resume Samples
These are some examples of accomplishments we have handpicked from real Internet Marketing Manager resumes for your reference.
Internet Marketing Manager Resume Sample 1
- Promoted online pay-per-click adverting via Google, Yahoo, and MSN search engines; increased annual revenue by over $40k.
- Managed territory of three regions totaling nearly $10M in annual ad budgets; improved top line growth to 10%, exceeding company’s target of 5% for that period.
- Reduced cost per impression (CPM) by 50% by creating new partnerships with search engine optimization agencies.
- Reduced average CPM rates to under $0.12/impression (6 cents/click), enabling budget augmentation without loss of market share or profit margin.
- Created original marketing campaigns launched nationwide including “Give the Gift of Sight,” “Put Some Color in Your Life,” and “Foot Locker’s Best Foot Forward.”
Internet Marketing Manager Resume Sample 2
- Strategically shaped online marketing approach that yielded a 410% increase in traffic for this site.
- Proposed, designed, and implemented new SEO strategies resulting in 400% more organic visitors to the company website.
- Orchestrated International Web marketing plan for China with monthly metrics returns of 10 times original investment.
- Engineered Internet relationship building efforts that produced nearly 200,000 followers who were exposed to promotions worth tens of thousands of dollars.
- Transformed 25-million video views into higher brand awareness by combining search engine optimization with social media techniques.
Internet Marketing Manager Resume Sample 3
- Executed PPC campaigns for over 20 clients, focusing on delivering cost-effective strategies.
- Experienced in post-click landing page design and content targeting, increasing conversion rates by 20%.
- Analyzed data from a sample of ads to determine the factors that impact click-through rate. Used this information to modify high performers.
- Promoted an increase in sales revenues through seasonal promotions that leveraged existing customers using viral marketing tactics.
- Collected feedback from customers about products and services, surveyed competitors’ customer service efforts, and suggested improvements to ensure client retention & satisfaction.
Internet Marketing Manager Resume Sample 4
- Identified new IT opportunities for companies, organizations, and individuals.
- Drafted technical support materials including documentation, online help systems, FAQs, videos and demos.
- Increased overall site traffic up to 3-fold within one year of campaigning with targeted SEO strategies; improved rankings in Google local searches by 50%.
- Assisted managers in making strategic decisions on web marketing niche selection. Developed a lead generation system using custom survey tools to capture more than 300 leads monthly.
- Implemented up to 48 different SEO techniques simultaneously across multiple websites to increase search engine visibility.
Internet Marketing Manager Resume Sample 5
- Laid out the groundwork for a successful direct marketing campaign by determining budget, deciding on target audience and making a list of prospects.
- Developed a website that has been recognized as “best in class” by the end-users, which includes an online store with customer checkout capabilities.
- Wrote convincing ad copy for product videos to generate leads by incorporating persuasive web design, psychology, and user experience.
- Invented a method for collecting customer data from video advertisements on websites with embedded code.
- Helped increase profits by more than 20% in two years by promoting products to the customer base and increasing sales.
Internet Marketing Manager Resume Sample 6
- Maintained higher rate of website traffic and increased the number of site visitors by modifying SEO strategies for multiple websites.
- Oversaw paid search marketing efforts, expanded budget to generate more leads and improve quality score.
- Changed company’s advertising image with a redesigned corporate logo and streamlined print campaign; increased awareness by North American audience over 15%.
- Worked with key companies in China to expand into Asian markets; raised public relations awareness about services and products by developing marketing materials for trade shows and networking events.
- Changed country-wide opinion regarding online privacy issues after successfully leading “Stop Tracking Us” initiative resulting in thousands of emails sent to local representatives.
Internet Marketing Manager Resume Sample 7
- Assessed the product, its target market, and competition; formulated plans for development of Internet marketing strategy.
- Developed Internet marketing guidelines; analyzed websites to establish benchmarks against which to measure performance.
- Incorporated social media into an existing e-commerce Website; increased traffic by 75% in two months.
- Guided research team in design and implementation of process improvements related to lead generation that resulted in increase productivity by 80%.
- Achieved significant customer satisfaction ratings after developing new processes for handling customer inquiries resulting in a 66% increase in repeat orders.
Internet Marketing Manager Resume Sample 8
- Generated a stream of new business from existing and viral Internet marketing efforts.
- Engineered customized websites to highlight the features, benefits, and prices of six products on three online shopping sites.
- Increased web traffic for one website by adjusting original SEO content for new keywords; grew viewership from 300 to 10,000 visitors daily.
- Applied successful SEO strategies to increase web page ranking for a diverse product line which doubled revenue within one year.
- Supported company’s analysis of new advertising opportunities with monthly reports on market trends and keyword search engine optimization performance of competitors’ sites.
Internet Marketing Manager Resume Sample 9
- Spearheaded the firm’s first online marketing campaign, “Big Giveaway Bucks”, resulting in over 1.5 million site visits and 17,000 registrations for free prize drawings.
- Created a successful affiliate sales program via the internet, resulting in an increase of 15% sign-ups over six months.
- Generated $6 million in revenue by establishing an international team to expand company into foreign markets through viral marketing strategies.
- Directed advertising campaigns that induced customers to purchase products three times more often than standard industry results during first month testing period.
- Conceived and implemented one of the first major community forums on the internet; increased traffic by 50% within first two weeks.
Internet Marketing Manager Resume Sample 10
- Supervised a team of 15 designers and developers to maintain website aesthetics, page load speed, and user experience.
- Generated new leads using Google AdWords by 10% over the average for all client leads.
- Pioneered an initiative that resulted in the first use of Facebook as a marketing tool for a large company selling beauty products.
- Identified website visitors’ interests through Google Analytics software to provide highly targeted ads to ensure prospects receive information relevant to their needs.
- Collaborated with product managers on online promotion campaigns resulting in 2X ROI from email campaigns within six months after launch.
Internet Marketing Manager Resume Sample 11
- Achieved a 114% increase in traffic and a 77% increase in page views.
- Designed and implemented new advertising programs, increasing revenue by $541,000 with no additional ad budget.
- Spearheaded an investigation into cross-channel analytics to maximize company’s return on ad spend.
- Identified opportunities to expand email automation for better campaign management and increased conversion rates by 19%.
- Gained web visibility for numerous clients through online media relations; responsible for authoring five articles considered vital resources in the field of Internet marketing.
Wrap Up
To become an internet marketing manager, a bachelor’s degree in marketing is required. An internet marketing manager must have excellent communication skills, must be an expert with computers, must keep current with marketing trends, must be adaptable, must have excellent time management skills, must be detail-oriented, and must have excellent promoting skills.
Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally. To create the perfect resume, think about what skills and qualities you want your future employer to see.
Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.
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