Account Planner Resume Sample

An Account Planner is someone who studies market conditions to examine potential sale production or service, in order to help companies, understand market value of products and their supply and demand requirements. Their role requires pitching creative ideas to prospective clients and handling the advertising for current accounts, analyzing data or information, communication with supervisors and subordinates and dealing with computers and long calls.

For many, writing a resume can be daunting. If you are working on your own, it is easy to become overwhelmed with the amount of information you need to include and how best to present yourself.

The sample resumes below provide great examples of how to write an effective resume.

The Best Account Planner Resume Samples

These are some examples of accomplishments we have handpicked from real Account Planner resumes for your reference.

Account Planner Resume Sample 1

Successfully planned and implemented annual business plan for regional department while simultaneously developing new revenue streams.
Initiated company’s first-ever e-mail marketing program; increased client leads by 20% while reducing expenses.
Built client relationships by initiating new programs to meet client needs; expanded client base by 40%.
Achieved award for outstanding leadership in staff training program; developed model that resulted in increased productivity for other account planners.
Brought organization to forefront of industry with innovative, award-winning campaign; improved employee motivation while increasing staff satisfaction.

Account Planner Resume Sample 2

Helped increase sales of potato chips by more than $3 million by designing a cash back coupon incentive program with the sponsor.
Recognized as a Top Sales Account Planner for processing more than $13 million of advertising and notifying clients about ad placements.
Monitored and analyzed more than $43 million of advertising and reported weekly on effectiveness.
Designed and initiated a quarterly customer marketing survey to encourage respondents to participate in marketing promotions that would increase sales of Lay’s potato chips.
Received special recognition award for the design and implementation of the annual employee awareness contest; designed the contest, contacted customers, monitored responses, and administered prizes.

Account Planner Resume Sample 3

Closed a $5,000,000 multimedia account with the Media Rating Council for a Fortune 500 Company.
Researched industry statistics to prepare survey responses that achieved an overall rating of Excellent for the Company’s services.
Identified business opportunities that translated into an increase of accounts receivable by one million dollars within the first three months of employment.
Received Team Award for exceeding individual goals by sixty percent.
Received Managerial Mentoring Award after exhibiting established leadership qualities.

Account Planner Resume Sample 4

Produce research and advertising plans for clients.
Develop and implement advertising campaigns on various levels.
Analyze and share client’s marketing needs; prepare budgets and estimate the cost of products and services. Conduct presentations for clients on budgeting and forecasting methods.
Recommend alternatives for management of advertising expenses; develop, design, and place advertisements in magazines, newspapers, billboards, direct mailers/brochures, video display ads.
Provide design and implementation of strategies for client.

Account Planner Resume Sample 5

Prepared and presented annual budgets as an account planner for a boutique advertising agency.
Accurately analyzed the results of various promotion campaigns based on achieving specific goals.
Received superior recognition for account planning, ensuring that all products and services were promoted according to approved budget.
Established a reputation as the creative director who could effectively turn a product around in a short time period.
Participated in strategic planning meetings with company leadership to develop brand standards, look-books, and related marketing strategies.

Account Planner Resume Sample 6

Conceived and wrote brochures, flyers, newsletters, PR releases, and other marketing materials to support new business development efforts.
Created marketing campaign with A/R Manager to highlight the company’s finance program for clients.
Collaborated with A/R Manager to develop new client referral program with existing client base.
Led corporate website design effort; developed online presence to showcase company’s services in association with marketing department.
Achieved award in recognition of successful business development plan that increased account retention rates in conjunction with new business acquisitions.

Account Planner Resume Sample 7

Traveled on assigned account to follow up with assigned customer.
Increased new accounts by properly addressing the needs of new clients; updated contact information; updated clients of status.
Increased household penetration for assigned account through proper follow up, properly prepared reports, updated new accounts, and updated files.
Achieved award for working out difficult cases with efficiency.
Achieved Award for Outstanding Customer Service; worked on assignments until tasks were completed to the fullest satisfaction of all parties involved; worked on difficult accounts until meeting both company and client needs.

Account Planner Resume Sample 8

Demonstrated understanding of building psychology through creative concepts, media planning, media buying, and media sales.
Projects were consistently strong in terms of creative concepts.
Had the ability to analyze the effectiveness of potential strategies for achieving goals.
Accounted for improving profitability of client accounts.
Captured special project awards including special events, product launches, new advertising, event planning, and PR campaigns.

Account Planner Resume Sample 9

Assigned my own article for publication in industry newsletter; achieved award as a budding writer.
Awarded as top employee for achieving goal of mailing 50,000 brochures during the holiday season.
Implemented training program to increase knowledge of staff regarding business ethics and team building.
Created plan to achieve 100% response rate from clients’ responses regarding telephone survey regarding their experiences with company products and services.
Developed module to assist office staff with preparing quarterly budget and expense reports; recognized for exceptional performance by the CEO of the organization.

Account Planner Resume Sample 10

Prepared original marketing plan and implemented within budget.
Analyzed advertising data, such as the audience, demographics and purchasing trends for assigned markets; generated campaign strategies; assessed campaign effectiveness; and produced monthly, quarterly and annual marketing reports.
Developed creative concepts for both direct mail and print ads; used computer application, Adobe Illustrator to produce 3-D ad mockups.
Head of account planning & conversion team; signed new account at $25,000 more than three weeks after initial call.
Received outstanding quality award; effectively compiled data relating to accounts.

Account Planner Resume Sample 11

Planned, implemented, monitored and reported on strategies to attract key business resources.
Handled extensive projects to ensure the company received the highest level of quality services by coordinating with outside vendors to obtain competitive rates.
Streamlined operational process that resulted in faster response time, improved quality of work performed, decreased costs due to lower usage of materials for events, and minimal customer complaints.
Selected as Quality Manager for my outstanding performance in Quality Improvement; led by example regarding meeting deadlines and exceeding customer satisfaction standards.
Awarded Employee of the Month for best job performance; demonstrated initiative in ideas to achieve goals.

Account Planner Resume Sample 12

Controlled the media’s preferred account plan with an Adrian, Michigan based account.
Developed and maintained multiple lists for targeted consumer advertising and personals.
Worked with Southfield, Michigan based Account Coordinator to ensure all accounts were properly tracked and paid on time.
Actively managed the quality of projects for spending limits.
Created a media-focused budget; effectively managed costs and projected costs of advertising projects.

Account Planner Resume Sample 13

Identified and explained the needs of clientele; effectively communicated client needs and interests, while adhering to their guidelines regarding advertisement and advertisement copy.
Developed and implemented a press release targeted for placement in various publications, including: newspaper, magazine, and website.
Prepared media packages for clients; ensured all requirements were met in accordance with client guidelines.
Managed project deadlines; continued to meet schedule deadlines while adhering to project guidelines presented by client.
Received award for outstanding performance in advertising industry; presented a high-quality product that met or exceeded client expectations at all times.

Account Planner Resume Sample 14

Reviewed agency budgets for proposed projects and recommended action to achieve departmental goals.
Identified potential problems with high volume/high cost clients.
Assisted clients with a variety of marketing needs including design, print, mail/telemarketing, promotions, and distribution.
Prepared daily sales documents including sales calls, proposals and schedules for client executives.
Achieved award as a Superstar recruitment candidate; deeply understood the requirements to successfully recruit experienced account planners.

Account Planner Resume Sample 15

Analyses of costs, media, timing, and target consumer profiles for sponsor endorsed events.
Recommended new sponsors to leverage their possible influence on event attendance.
Minimized expenditures by obtaining lower TV commercial rates for clients.
Implemented an effective strategy to reduce company’s overall TV commercial costs.
Earned outstanding quality award; effectively identified potential sponsors for events.

Wrap Up

Account planners usually require a bachelor’s degree in the related field to be applicable. Account Planners should demonstrate good interpersonal, teamwork skills, ability to persuade, Presentation skills, data collection, data analysis and should have general knowledge of cultural and social trends.

Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally. To create the perfect resume, think about what skills and qualities you want your future employer to see.

Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.

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