Public Relations Interns assist with public relations duties. They may write press releases, respond to customer inquiries, create social media content (such as hashtags or tweets), distribute flyers, or conduct market research. The top skills required for this position are good communications skills (for communicating with customers and team members), problem-solving abilities, time management skills, strong organizational abilities, and project management skills. A high school diploma is generally required; however some experience in marketing or public relations is beneficial.
The Best Public Relations Intern Resume Samples
These are some examples of accomplishments we have handpicked from real Public Relations Intern resumes for your reference.
Public Relations Intern
- Assisted the Public Relations team in trafficking sample items to and from publications using Fashion GPS.
- Created visual pitches of items to be sent to the public relations media contacts.
- Clipped online press coverage and maintained an organized file of Kenneth Cole’s coverage each month to be featured in a monthly credit report.
- Created, developed, and executed a research plan for the catalog department.
- Completed a weekly spreadsheet that listed all employees and their tasks.
Public Relations Intern
- Co-writer for the company’s blog on lifestyle, beauty, health, fashion, and entertainment topics.
- Supported clients in preparation for media interviews and press conferences.
- Built social relations with relevant industry personnel for promotion and company branding.
- Created a social media campaign schedule for an account and executed the campaign.
- Formed and maintained strong relationships with public relations customers at each level of business.
Public Relations Intern
- Preparation of press decks, press releases, and sample trafficking with top industry publications.
- Participating in showroom organization and inventory tracking.
- Digital projects, advertising and media analysis, witness retail events, runway show preparation, and producing marketing materials.
- Actively participated in campus-wide marketing campaigns to promote events and campus initiatives; assisted in the creation of monthly campus newsletters.
- Attended four (4) major National Public Relations Conventions.
Public Relations Intern
- Worked with two different sports non-profits through Seton Hall’s public relations program.
- Made changes to both of these programs’ websites to attract potential donors.
- Wrote biographies on the staff at these organizations so the public could learn more about who ran these non-profits.
- Conducted research for the companies to improve their marketing and overall branding.
- Performed the Public Relations Unit’s media contact responsibilities, including scripting news and press releases, researching for information for clients, and conducting client and media interviews.
Public Relations Intern
- Aided clients to deliver their message across to the targeted audience by searching the appropriate contact and media outlets using PR-related sources, and optimizing media lists.
- Compiled a complete media placements portfolio by constantly tracking and clipping all online/printed media placements, and social media mentions, as well as updating all clients’ coverage reports.
- Collaborated in the planning and execution of successful strategies for clients’ events.
- Coordinate and executed product sample mailings, and performed various administrative duties.
- Promoted the public relations unit’s team approach to clients by demonstrating a willingness to assist in any task necessary to meet the client’s needs.
Public Relations Intern
- Social Media conception and creation, creative posts that drew in new customers and engaged with current customers.
- Created and ran an Excel program with ALL current clients (over 1000), and new clients with all their information to create statistics.
- Innovative eye in many different projects ranging from technical tasks such as managing clients to decorating the showroom for High Point Furniture Market.
- Acted as liaison between corporate executives and the public relations unit, aiding them in enhancing their professional image.
- Developed an advertising campaign which resulted in the public relations department being awarded Citation of Excellence by their firm.
Public Relations Intern
- Analyzed client markets to develop mass media contact lists for various outlets.
- Assisted clients in performing media backgrounders including interview set-ups and other needs.
- Handled media coverage during high-profile events such as NCAA Big 12 Media Days.
- Wrote press releases to assist clients in the formulated release of information to the media.
- Contributed to the generation of two national awards programs used by the company to acknowledge employees’ performance both internally and externally.
Public Relations Intern
- Manage a media scan and report for multiple high-profile accounts on a daily basis.
- Crafted a competitive analysis that formed the foundation of a comprehensive executive engagement plan for a client’s chief executive officer.
- Conducted an industry environment landscape and competitive analysis that became the groundwork for a successful new business proposal.
- Identified and coordinated venue and event logistics for the launch event of a client entering a new market.
- Published article on local public relations in the newspaper, representing advertising agency during the press conference, and coordinating press conference.
Public Relations Intern
- Coordinated sample deliveries and shares between magazines and stylists using FashionGPS and shipments.
- Created content and maintained conversations on Facebook, Instagram, Twitter, Snapchat, and Pinterest.
- Implemented press strategies for major collections and collaborations.
- Attended national Public Relations Conference.
- Collaborated with local government on community-building programs, which included seminar presentations and luncheons.
Public Relations Intern
- Created a Public Relations plan with a team of five during my DISC 1313 class to promote the restaurant.
- Designed plans for social media, advertisements, community connection, and outreach.
- Collaborated with a photographer to make the restaurant more current and towards the owner’s newer crowds.
- Developed a customer database to promote a local business through newsletter distribution and mailings.
- Produced an award-winning promotional video for a local business.
Public Relations Intern
- Used all forms of social media and communication to build, maintain, and manage the reputation of clients.
- Utilized social media programs such as Social Report and Hootsuite to monitor, schedule, and conduct research for clients.
- Implemented Public Relations strategies to research, write and distribute posts to targeted audiences.
- Increased Customer Satisfaction with new customer service representative training methods.
- Acquired positive feedback from the public through improved customer relations strategies.
Public Relations Intern
- Created and executed marketing strategies, and researched innovative options for events.
- Attended client meetings, worked directly with clients to facilitate model and vendor bookings, and assisted on-site at events.
- Maintained social media sites and measured analytics on social channels to determine which marketing tactics were working.
- Improved Public Relations with the media through greater press releases, articles, and interviews.
- Improved Community Awareness through greater community involvement and fundraising events.
How to Become a Successful Public Relations Intern?
Educational requirements vary by company, but a bachelor’s degree in business or finance is a good first step, as well as one in computer science or a similar study. As the position is entry-level, work experience in a similar environment can be substituted for these degrees if the company allows it.
Once you are hired you will typically work alongside other interns with who you will be competing for a permanent position in the company. You will need to stand out and impress your superiors while still maintaining good teamwork, and this will require you to balance your priorities.
Being creative is one of the best ways to stand out and succeed in the long run, as you will always be a help to the company if you can come up with new and interesting ways to reach customers and improve the company’s image. Being very detailed oriented and analyzing all relevant data will help you considerably in this process.
By being a dedicated worker who always has outside-of-the-box solutions, you will prove to the company that you are worth hiring full-time. After obtaining the promotion, you will find further success with the same strategies, especially if you work well with your team to get the job done as efficiently as possible.
Wrap Up
As companies need to have a solid relationship with their customers even in the event of something going wrong, they rely on the services of public relations interns to keep their reputation strong and the public happy. Public relations interns work by gathering data and coming up with campaigns for advertisers to run to keep public opinion positive and profits high.
Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.
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