Digital Marketing Managers are responsible for social media marketing to increase brand popularity. Duties include analyzing data, formulating strategies, optimizing web pages or product images for targeted audiences, monitoring online conversations related to the brand, writing/editing text ads, and hiring employees. The top skills are self-motivation/initiative, customer service experience (for interacting with customers online), marketing skills (for promoting brands), team-building abilities, and ability to multitask. A bachelor’s degree in marketing is generally required for this position, but retail experience may be helpful.
The Best Digital Marketing Manager Resume Samples
These are some examples of accomplishments we have handpicked from real Digital Marketing Manager resumes for your reference.
Digital Marketing Manager
- Head the overall Marketing strategy and market/consumer research initiatives, which have led to a 125% increase in sales revenue for 2016, double from the previous year.
- Responsible for allocating and managing the annual advertising budget with full accountability for performance against set immediate and long-term objectives.
- Responsible for the creation and management of all digital marketing campaigns such as SEM campaigns (PPC/Adwords), retargeting/display advertising (Facebook/Instagram), and email campaigns.
- Designed, developed, and implemented a marketing strategy to increase mobile app downloads.
- Led team to develop an award-winning website for use in advertising the product.
Digital Marketing Manager
- Responsible for ideation and execution of digital programs that have resulted in upwards of $1MM in revenue for SHAPE.com within 10 months.
- Developed creative marketing solutions for advertisers at both integrated and digital-only levels; key clients include Fitbit, Silk Soymilk, and Botox.
- Liaison between digital vendors, account management, and editorial to ensure all programs are on schedule and within the SHAPE.com editorial voice.
- Specialized in all facets of the digital marketing industry and has knowledge of online behavioral targeting, social media, and search engine optimization (SEO).
- A managed team that developed a new way to attract customers by leveraging online video content & social media.
Digital Marketing Manager
- Strategically manage influencer monthly budget to develop marketing campaigns to increase social traffic by 50%.
- Curate editorial content for website blog to feature relevant lifestyle and beauty stories and expand reach.
- Lead monthly integrated marketing meetings to plan calendar and brainstorm promotions relating to e-com, e-mail, social, influencers, in-store, events, PR, and the magazine to increase sales by 20%.
- Monitor budgets and timelines to seamlessly execute all digital project management tasks including PR designs, e-com development, and e-mail promotions.
- Introduced web analytics tools to track website user activity and measure advertising campaign success.
Digital Marketing Manager
- Continuously tested and optimized all digital advertising and website content to improve conversions.
- Designed HTML email newsletters, social media content, web banners, landing pages, digital and print ads, and promotional materials for B2B and B2C distribution.
- Created weekly digital reports to present in global digital marketing and trade meetings.
- Outperformed the company’s objectives by exceeding all revenue targets.
- Increased revenue by improving lead generation and conversion.
Digital Marketing Manager
- Developed and implemented an end-to-end Digital Marketing Strategy for Facebook and Linkedin.
- Optimized the content selection and sharing strategy for the firm’s Youtube channel to maximize user engagement.
- Developed & designed engaging content for Facebook and Linkedin.
- Developed strategies, tactics, and techniques for digital marketing campaigns including search engine marketing, content marketing, social media, website optimization, and online reputation management.
- Retrieved valuable information on AdWords campaigns to increase profitability.
Digital Marketing Manager
- Managed all social media (Facebook, Twitter, and Instagram) posting multiple times per week.
- Created own social media analytical tracking for adjustments in the future.
- Organized and implemented multiple successful social media advertisement campaigns.
- Utilized many different types of marketing software including Hootsuite, Mailchimp, and Hubspot.
- Upgraded efficiency of our current advertising programs in a quick and timely fashion, effectively managing the daily tasks involved with managing a corporate Instagram account.
Digital Marketing Manager
- Responsible for planning, developing, implementing, and analyzing lead nurture and conversion strategy across all active marketing channels.
- Regularly lead multi-channel marketing campaigns that averaged a 3% conversion rate.
- Regular report generation and analysis across all digital marketing efforts tying back to success KPIs.
- Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, and lead-generation forms for both B2B and B2C corporate entities.
- Managed a $20 million ad budget from launch to completion; exceeded earnings projections.
Digital Marketing Manager
- Developing & executing digital marketing campaigns across email, social media, web, paid media.
- Researched and implemented newer, more efficient digital marketing tools.
- Tracking, analyzing, and reporting on email, website, and other digital marketing endeavors.
- Assisting the Sales department by generating new leads from digital marketing.
- Promoted in less than one year to Digital Marketing Manager; increased sales by 10% within the first six months.
Digital Marketing Manager
- Managed relationships between consumer and business, ensuring service & quality is exceeding expectations; Executed all branding, remodeling, press releases, media kits, and campaigns.
- Met marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Monitor metrics & customer database to maximize consumer experience both in-house and eCommerce.
- Reorganized a market research department with limited team members in less than a month; improved sales by 30%.
- Captured and maintained customers for five years through professional blogging, marketing, and customer service.
Digital Marketing Manager
- Manage and develop a direct team of both graphic designers and technical staff.
- Manage work allocation, training, problem resolution, performance evaluation, and the building of an effective team dynamic.
- Created social media marketing strategies for multiple clients and established client profiles on Facebook, Twitter, Instagram, Snap Chat, LinkedIn, and Google+.
- Implemented B2B with social media strategies that boosted client base by 100%.
- Increased relevant click-through and conversion rates by 40% for B2C relations through contests and promotions.
Digital Marketing Manager
- Partnered with the product, analytics, and dev teams on implementing systems and processes for performance tracking, attribution, reporting, a/b testing, website improvements & funnel optimizations.
- Managed all aspects of customer acquisition across Paid Search, SEO, Paid Social, Display, and Remarketing including strategy, execution, budgets, creative assets, vendor management, and performance analysis & reporting.
- Designed and implemented a massive and sophisticated PPC campaign from scratch, running across Google, Bing, and Yahoo engines.
- Negotiated organic link property to rank on page one on Google search engine for 7 keywords; reached 2 million views per month.
- Improved quality and efficiency of the marketing department by streamlining processes, creating efficiencies, and introducing technologies.
Digital Marketing Manager
- Developed overall Digital social strategy, including branding and positioning, paid social advertising, viral content development, and direct engagement approach.
- The managed communications team of seven to develop new communities and campaigns.
- Engaged 3-4m people monthly via organic social channels resulting in $100k+ new revenue/month.
- Increased followers on FB by 126% and developed the Twitter channel to 10k+ followers.
- Reduced costs while increasing revenue by creating campaigns that qualified leads more precisely.
Wrap Up
Resumes are a crucial aspect of any job search. In order to make a good first impression, it is important that your resume be formatted and written professionally.
Hope these samples gave you an idea of what your resume should look like and some tips on how to make sure that your resume stands out from the rest.
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